Nicho de Bichos is one of the oldest petshops in Rio. 20 years old this year, but brand spanking new with a new identity designed by Plau with the help of Fabio Corazza, an amazing illustrator from São Paulo.
The logotype is hand-lettering inspired by the multi-functional Neutra, which we used for the text.
Even though the illustration sets the retro-modern tone, the typeface Neutraface (as always) lends just the right touch for the communication and complements the illos ever so nicely.
On the store’s interior decor, we used Filmotype Brooklyn, adding a touch of casual/handmade to an otherwise geometric look.