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Dancing Dan’s Christmas

Contributed by Stephen Coles on Jan 30th, 2015. Artwork published in .
    Dancing Dan’s Christmas
    Collection of Letterform Archive. License: All Rights Reserved.

    This promotional keepsake published by the Toronto typesetting studio Cooper & Beatty* features a cover illustration and ornamental chapter headings set entirely in type.

    Can anyone ID the ‘5’. I thought Monotype or SB Grotesques, but no.

    * “Toronto based Cooper & Beatty, Limited was founded in 1921 by E. Cooper, L. Beatty and J.L. Pepper using the name Trade Composition Company. When Pepper left in 1926 the company was renamed to Cooper & Beatty. Until the Second World War it was essentially a trade typesetting company. In 1950 W.E. ‘Jack’ Trevett acquired the company. Trevett shifted the focus to graphic design, for which Cooper & Beatty became known as one of the leading companies in the field.” — Trent University

    Typefaces

    • Spartan
    • Alternate Gothic
    • unidentified typeface

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    1 Comment on “Dancing Dan’s Christmas

    1. Rob McDonald tells me this was designed by Allan Fleming who was inspired by the Broadway lights scene in Singing in the Rain. The booklet was reprinted in the 1970s.

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