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Dancing Dan’s Christmas

Contributed by Stephen Coles on Jan 30th, 2015. Artwork published in .
    dancing-dan.jpg
    Collection of Letterform Archive. License: All Rights Reserved.

    This promotional keepsake published by the Toronto typesetting studio Cooper & Beatty* features a cover illustration and ornamental chapter headings set entirely in type.

    Can anyone ID the ‘5’. I thought Monotype or SB Grotesques, but no.

    * “Toronto based Cooper & Beatty, Limited was founded in 1921 by E. Cooper, L. Beatty and J.L. Pepper using the name Trade Composition Company. When Pepper left in 1926 the company was renamed to Cooper & Beatty. Until the Second World War it was essentially a trade typesetting company. In 1950 W.E. ‘Jack’ Trevett acquired the company. Trevett shifted the focus to graphic design, for which Cooper & Beatty became known as one of the leading companies in the field.” — Trent University

    Typefaces

    • Spartan
    • Alternate Gothic
    • unidentified typeface

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