Lollapalooza started out an an alternative “hippielike” music festival in 1991. By now it is a large-scale event operation with branches in Chile, Brazil, and Argentina, and stages sponsored by giant companies like Coca-Cola, Budweiser or Samsung. This year the first Lollapalooza Festival will be held in Europe. It is scheduled for September 12–13 and will take place at the former Tempelhof Airport in Berlin.
The fonts used for Lollapalooza Berlin have a local background — they started life as lettering made by artist-illustrator Henning Wagenbreth for the Prater beer garden – but they have also been used for the other Lollapalooza events in Chicago (2014 poster) and Southern America. The marketing materials make full use of the type series that spans not only a Sans and a Serif in two weights each, but also a Script and a shaded “Block” style. Sometimes the larger an enterprise grows, the more it aims for an hand-made, allegedly “cute” or “innocent” look. (The 1991 poster used Univers, the corporate typeface.)