ESPN is the largest sports multimedia company in the world, reaching all seven continents in 202 countries, with over 45 TV networks, 14 websites, 16 broadband players, 4 radio stations, 4 magazines, and 8 mobile sites. With such a massive and diverse assortment of platforms, languages, locally relevant programming, and consumer interests, ESPN has discovered that many clients and agencies are unclear about ESPN’s capabilities on a regional-basis.
WorldofESPN.com aims to bring clarity to ESPN’s power and abilities. With strong headlines and statistics delivered in the A2 Beckett typeface (A2 Type Foundry) and main menu items and body copy delivered in the Klavika (Process Type Foundry), coherence and sharpness is everpresent within the sports brand website. Both typefaces provide impact, while complementing the imagery.