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King World Productions logo (1984–1998)

Contributed by Daniel Bent on May 9th, 2015. Artwork published in
circa 1984
King World Productions logo (1984–1998) 1
Source: License: All Rights Reserved.

The King World Productions “Star and Stripes” logo, used from 1984 to 1998. The King World logo used Serpentine Bold Italic with a modified “G” and “W” with a star imprinted in negative space on the bottom of the “W” and on three stripes.

King World Productions logo (1984–1998) 2
Photo: Daniel Bent. King World Ident used from 1984 to 1990. License: All Rights Reserved.
King World Productions logo (1984–1998) 3
Photo: Daniel Bent. King World Ident used from 1990 to 1998 (although it was still used on some shows like Jeopardy, Wheel of Fortune, Hollywood Squares and The Oprah Winfrey Show until 1999). License: All Rights Reserved.


  • Serpentine



In Sets

2 Comments on “King World Productions logo (1984–1998)”

  1. Eric Ebacher says:
    Jan 15th, 2016 12:55 am

    This actually looks more like Chaney Extended instead of any font out of the Serpentine family.

  2. Eric, Chaney appears to be a freeware knockoff of Serpentine and most likely did not exist in 1984 when the Kingworld logo was designed. This logo was probably made with phototype which could be stretched and manipulated like digital type. Or it was hand drawn based on the Serpentine typeface. That explains why it doesn’t match perfectly any digital font.

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