Amsi was instrumental in the making of Estácio de Sá University’s flagship Welcome Center in their brand new building in São Paulo.
We were asked to design a space to emphasize efficiency, collaboration and agility in service for staff, students and future students alike.
The environmental graphics used throughout the space needed to be crisp and unobstrusive. The DNA of the font being Berthold Block made it simple to undergo fabrication peculiarities such as block-letter (pun lightly intended). It helped the environment look informational and futuristic yet warm and somewhat familiar.
Oh, and FF Market made a quick cameo in the space’s entrance.