3 Comments on ““Be In” poster”
Oh I thought the misaligned registration was deliberate. I suppose it primarily became deliberate when replicating the effect in the digital era. Irrespective, I really like the effect, as it adds a bit of depth and movement.
I’m in Vietnam, and I try to figure out why there is Cooper Black everywhere in every sign shop. Maybe the poster to end the war in Vietnam is the beginning of the answer. Does someone have any clue to this?
I’d reckon there isn’t a particular Vietnam angle to it. Cooper Black is one of the most popular display typefaces for the Latin script, and has been a staple pretty much since its release. It has been produced for all relevant technologies, from metal type to photo and dry transfer to digital. Once you become aware of Cooper Black, you’ll start noticing it everywhere, see frequency illusion. It is immensely popular – but not just in Vietnam.