DOMO Chemicals

If you have a hard time aligning sustainability with the chemical industries, you are certainly not alone, but also misled. Chemical products do already play a major role in developing durable products, and participants in this market can make a difference, for example by using renewable energy in their production and by schemes for fully recycling the materials they produce.

Seated in Ghent, Belgium, DOMO Chemicals is one of those market participants that chose to commit to the path of sustainability. The company employs 2,000 people, runs nine production sites and produces polyamides and fibres for the automotive sector, for industry and consumer goods as well as for electronics.

The corporate design of Domo Chemicals was developed by Paris-based agency Pixelis in 2020. The logo lettering is custom and plays interestingly with the width of the letter O, which is not one and the same in all variants and still remains recognizable at all times. As a second element the designers created a wide-ranging color palette with refreshingly underused tonalities. Thirdly, color fields and photographs get one corner pinched of. And last but not least, the house style is marked by the font in use, Wigrum.

At its core, Wigrum is a geometric sans serif rooted in the 1930s. But its designers, Anouk Pennel and Raphaël Daudelin from Montréal-based Studio FEED wanted to provide it as well with a human touch and a contemporary feeling. In the design guidelines of Domo Chemicals, the corporate designers write: “The Wigrum font family has been chosen because of its clean, geometric aspect and sharp, easily recognizable shapes. Its large range of weights will help to communicate all messages and cover all needs, from headlines to long texts.”

Wigrum as a retail font was refined, extended and technically mastered by Jean-Baptiste Levée and his team and can be purchased today from Production Type.