“The Gesundheit.” ad for Alka-Seltzer Plus Cold Tablets
Magazine advert from the end of the Mad Men era, presenting medicine as cocktail:
Plop two Alka-Seltzer Plus® tablets in water.
And presto! You have a good-tasting, lemony flavored drink which will quickly help quench the sneezes, sniffles, itchy, watery eyes, stuffy sinuses and that headachey feeling. (Because it contains a decongestant, antihistamine and aspirin.)
So don’t let the miseries of hay fever and sinus congestion get you down. Bottoms up with “The Gesundheit”:
Nothing works faster than Alka-Seltzer Plus.
Twentieth Century is Lanston Monotype’s copy of Futura, and mostly indistinguishable from Bauer’s original series. But its Ultrabold from 1941 preceded Futura Extra Bold – which was added by Intertype in 1952 – and therefore exhibits some design differences: for example, G has a flat section at the bottom right, J and g are trimmed vertically, and the terminal in e is diagonal.
