Cherub Baby Food
Creating the logo, branding, packaging design and advertisment campaign for the Cherub Food brand, Season of Victory (Linda Baritski) worked with Me + James Studio (James Stewart and Rob Key) on this project.
They wanted the branding to be an alternative to the overused “animal mascots” and “hand-drawn type” that are typical solutions for the baby food sector. By creating something clean and impactful, the brand stands out on shelf against its competitors.
Also, the simplicity of the design allows for flexibility across all items and also expresses the simplicity of the ingredients.
For further images of the campaign, please visit behance.net/seasonofvictory or meandjames.com.
Source: http://www.meandjames.com Photo: Season of Victory. ©meandjames/seasonofvictory. License: All Rights Reserved. Artwork by Season of Victory.
