BLVD Agency have been working with Salon Communications Inc. on a number of brand growth initiatives this year. They asked Studio Wyse to collaborate on the redesign of Salon Magazine, the most trusted source for salon owners and stylists on the latest trends.
As a primary display typeface, we used Eksell, by Letters from Sweden. It has these sharp, triangular serifs and extreme contrast between the thick and thin strokes. It’s an odd letter set, with some really strange characters but a perfect choice for a publication dedicated to tracking often polarizing hair and beauty trends. Eksell is supported by Ivar Text and Lab Grotesque, also by Letters from Sweden.
Project lead: Scott Christie, BLVD Agency
Template design: Studio Wyse, with support from Josiah Gordon