Supermajority identity system
OCD Agency’s type-forward identity system for Supermajority hinges on a customized version of in-progress Ballast (a typeface originally designed for New York Magazine). Ballast’s authoritative voice was softened with a few added quirks, including a distinctive S and a schoolbook-style y.
Supporting text is set in Tablet Gothic Condensed, FS Blake, and Lora.
From Supermajority’s website:
Supermajority is a new home for women’s activism, training and mobilizing a multiracial, intergenerational community that will fight for gender equity together.
Supermajority Education Fund’s bus, on its cross-country tour
Supermajority leaders Ai-Jen Poo, Cecile Richards, and Katherine Grainger with a handmade jacket
Elizabeth Warren with Cecile Richards at an October 2019 event
