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Supermajority identity system

Contributed by XYZ Type on Feb 5th, 2020. Artwork published in
April 2019
.
    Supermajority identity system 1
    Supermajority. License: All Rights Reserved.

    OCD Agency’s type-forward identity system for Supermajority hinges on a customized version of in-progress Ballast (a typeface originally designed for New York Magazine). Ballast’s authoritative voice was softened with a few added quirks, including a distinctive S and a schoolbook-style y.

    Supporting text is set in Tablet Gothic Condensed, FS Blake, and Lora.

    From Supermajority’s website:

    Supermajority is a new home for women’s activism, training and mobilizing a multiracial, intergenerational community that will fight for gender equity together.

    Supermajority Education Fund’s bus, on its cross-country tour
    Source: https://www.npr.org Lara Aburamadan. License: All Rights Reserved.

    Supermajority Education Fund’s bus, on its cross-country tour

    Supermajority identity system 3
    Source: https://supermajority.com Supermajority. License: All Rights Reserved.
    Supermajority identity system 4
    Source: https://www.instagram.com Supermajority; Illustrations by Laci Jordan. License: All Rights Reserved.
    Supermajority identity system 5
    Source: https://twitter.com Supermajority. License: All Rights Reserved.
    Supermajority leaders Ai-Jen Poo, Cecile Richards, and Katherine Grainger with a handmade jacket
    Source: https://www.instagram.com License: All Rights Reserved.

    Supermajority leaders Ai-Jen Poo, Cecile Richards, and Katherine Grainger with a handmade jacket

    Elizabeth Warren with Cecile Richards at an October 2019 event
    Source: https://twitter.com Supermajority. License: All Rights Reserved.

    Elizabeth Warren with Cecile Richards at an October 2019 event

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