On the 14th of June 2023, bvh type hosted an event at Floréal Belleville in Paris with the entire team to celebrate the launch of our type foundry and the unveiling of our latest major project: the new visual identity for the city of Chaumont, for which we created a complete type family, Dina Chaumont Text and Dina Chaumont Display.
To mark the occasion, we designed a range of goodies, postcards, stickers, tote bags and silkscreen posters using Dina Chaumont Display and BVH BDot. We took possession of the venue by printing type on A4 and A3 and pinning it up everywhere. Every 15 minutes, the text display on the large yellow wall was changed, line by line, as an evolving implementation of the typeface. We also displayed A4 compositions in the window, playing with the pictograms.
In the basement, bvh type showed an animation of Dina Chaumont Display explaining herself. This short film – created by Bettina Comte, with original music by Hugues Sanchez – was followed by the making of the project and an animation showing the evolution of research into the letter a and the A4 mascot.